Thursday, January 6, 2011

Wednesday, Jan. 5
I LOVE ROCK N ROLL


Back in 1979, Joan Jett split from the all-girl group The Runaways and was pursuing a solo career. With the help of a few supporters, she recorded a debut album, “I Love Rock N Roll”, and it was released in Europe.

The title track would eventually reach #1 on the US singles charts, stay there for 7 weeks, and be certified Platinum (1 million sold).

But what you probably didn’t know was that Joan Jett heard “no” 28 times.

Jett received no less than 28 rejections when she tried to find a record company in the U.S.. Every major record label in America listened to her record and not one of them recognized a monster hit when they heard it.

[Actually, no record label ever said “yes”, so Jett became the first female performer to start her own record company.]

When someone tells you “no”, it may be that they simply cannot recognize the value of what you are selling. You can reframe your presentation to help them identify the value, or move on to the next prospect.

Either way, giving up is never an option.

Instead, I suggest you put Joan Jett in the player, turn it up and sing along. If nothing else, you will be really pumped up for your next meting!

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