Kasey Simpson, Customer Relationship Specialist
The key to a successful business is maintaining a steady customer base. And the best way to maintain a steady customer base is customer loyalty. But did you know that customer loyalty is a two-way street? In order for a customer to be loyal to you, you must first be loyal to them. Successful businesses typically see 80% of their business come from 20% of their existing customers. So try taking a new approach! Give the customer something you are always looking for – a referral. Bringing new business to an existing customer will not only make that customer more loyal to you, but it could also bring more business your way.
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