Friday, January 21, 2011




The Law of Success

Auto-Suggestion and the Law of Attraction
by Napoleon Hill

There is a law, which we may properly call the Law of Attraction, through the operation of which water seeks its level, and everything throughout the universe of a like nature seeks its kind. If it were not for this law, which is as immutable as the law of gravitation which keeps the planets in their proper places, the cells out of which an oak tree grows might scamper away and become mixed with the cells out of which the poplar grows, thereby producing a tree that would be part poplar and part oak. But, such a phenomenon has never been heard of.

Following this Law of Attraction a little further we can see how it works out among men and women. We know that successful, prosperous men of affairs seek the companionship of their own kind, while the down-and-outer seeks his kind, and this happens just as naturally as water flows down hill.

Like attracts like, a fact which is indisputable.

Then, if it is true that men are constantly seeking the companionship of those whose ideas and thoughts harmonize with their own, can you not see the importance of so controlling and directing your thoughts and ideals that you will eventually develop exactly the kind of “magnet” in your brain that you wish to serve as an attraction in drawing others to you?

If it is true that the very presence of any thought in your conscious mind has a tendency to arouse you to bodily activity that will correspond with the nature of the thought, can you not see the advantage of selecting, with care, the thoughts which you allow your mind to dwell upon?

Read these lines carefully, think over and digest the meaning which they convey, because we are now laying the foundation for a scientific truth which constitutes the very foundation upon which all worthwhile human accomplishment is based. We are beginning, now, to build the roadway over which you will travel out of the wilderness of doubt, discouragement, uncertainty and failure, and we want you to familiarize yourself with every inch of this road.

No one knows what thought is, but every philosopher and every man of scientific ability who has given any study to the subject is in accord with the statement that thought is a powerful form of energy which directs the activities of the human body; that every idea held in the mind through prolonged, concentrated thought takes on permanent form and continues to affect the bodily activities according to its nature, either consciously or unconsciously.

Auto-suggestion, which is nothing more or less than an idea held in the mind, through thought, is the only known principle through which one may literally make himself over, after any pattern he may choose.

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