EVERYDAY PEOPLE
Instead of printing up one more boring brochure with all the features, facts and figures, I’ve got an idea for you.
Print up “baseball” cards of everyone on your team.
Include interesting details about every person, like where they grew up, what schools they attended, their hobbies, interests and fascinations. Include brushes with fame, previous jobs, and any fun trivial details.
Then, instead of sending a brochure, send the set of cards.
Or, in a pinch, you could print up a group photo on a nice stock with the same information included.
Show prospects that your sales team is made up of everyday people; folks who have schools, hobbies, and sports in common with those who will become your customers.
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