Friday, Jan. 7TRAIN OF THOUGHT
Let's take one from the Request Line:
“I have found that my older clients seem to instinctively know the value of sending a testimonial after a transaction but my younger clients do not although their experience seemingly was a good one. I am just putting the finishing flourishes on my new website and would like to approach my clients to ask for a belated testimonial to include on it. Any suggestions?” K.G.
First, very smart of you to rely on your customers’ testimonials to tell your story. You saying you are great is one thing; a large number of customers singing your praises is something far more powerful.
The good thing is it’s never too late to ask for one, but you want to be sure you get your customers on the right train of thought.
The next time you call, email or see your client in person, ask them if it would be alright for you to get their feedback on a couple of things.
When they say yes, ask them these strategic questions:
- What do you like best about our (product, service or treatment)?
- What would you tell your best friends about working with me?
- Will you permit me to share these comments?
Once you’ve collected their responses, tell them you’ll put it together and let them see it before you use it and be sure you do.
Or, if you really want to make it easy for younger clients to share their positive comments, ask if you can record their feedback on a digital camera. That way, you can edit their responses together into an impressive video testimonial on your website.
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