Motorola invests in bar-code app maker Scanbuy
(Crain’s) — Motorola Inc. is among the investors in a New York company that makes a bar-code application for mobile phones, allowing users to access product reviews.
Motorola led an $11.2-million investment, with several other firms, in Scanbuy Inc. But neither company would say how much Motorola invested.
Shopping tools like bar-code scanners allow users to scan a product with a phone’s camera and find pricing information from nearby stores. They are among the most popular applications on smartphones such as Motorola’s Droid.
Scanbuy incorporates the bar-code technology with social-networking tools such as Facebook and Twitter.
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“Motorola has looked at this market very carefully and believes that Scanbuy has the best combination of technology and strong ecosystem partners in its space,” Reese Schroeder, managing director of Motorola Ventures, said in a statement.
In addition to making smartphones, Motorola also makes bar-code technology for retailers through its enterprise mobility business.
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