Thursday, February 18, 2010

MISS YOU

Believe it or not, some of the customer you've lost are actually hoping you will ask them back.

They thought another provider or solution would be a better choice for them, but they were wrong. They regret their decision to leave you and secretly wish you would invite them to come back.

If you never make an effort to win them back, or fail to stay in touch with them, the lost customer seldom returns on their own. So what can you do?

Send a hand-written card to your lost customers and tell them, "we miss you!"

Or send them a 'sympathy' card to tell them you are sorry they have to do business with someone else.

Explain that you are not sure why they were unhappy or what happened that made them feel they had to buy from someone else. Remind them how well you worked together before, and ask permission to visit with them about their needs today.

Chances are good you will soon get a phone call inviting you to come have a talk.

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