Tuesday, May 17DON'T CALL US
Recently, I called the direct line of a department manager at a local business.
The call was intercepted by an outbound message advising that phone number does not accept solicitations and, if I was a solicitor, hang up immediately and remove the number from any contact list.
While I understand the intention to reduce unwanted interruptions, that firm has forgotten every communication is a marketing message. And that message is essentially, "don't call us."
Pay close attention to anything that potential customers could read or hear from you, and make sure your message is consistent with all your other marketing.
And train everyone at your company to answer the phone in a manner that is cheerful, helpful...even loving.
Because every inbound phone call is a sales call.
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