Thursday, May 5THE LOCOMOTION
Back in 1962, Carole King and Gerry Goffin wrote a song called "The Locomotion." It hit #1 that year for Little Eva, then again in 1974 for Grand Funk Railroad, and also made it to #3 for Kylie Minogue in 1988, which made it the first song to ever appear in the Billboard Top 5 three times.
Have you seen the famous pumpkin-carving kits with the small tools featuring plastic handles that are orange? What about the newer watermelon-carving kits with the same tools except for the green color?
What do either of these have to do with selling? Plenty!
The concept is called "repackaging" and it could be a goldmine for you.
By tailoring the song to current trends in music, or the kit to different purposes, it became possible to sell to people who had never heard or seen the originals. And, in some cases, people who loved the originals bought the repackaged versions, as well.
How can you repackage what you sell to reach an entirely new audience?
What would your sales look like if you suddenly had a new market to sell to?
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