Team Alpha 375

Targeting Social Media Influencers To Increase Sales

By: Joe Soto

Your company’s brand may have many followers and fans on social networking sites. But it is essential to remember that having many fans does not mean that your company’s social media marketing strategy is working. Data from a recent study by Meteor Solutions has proven this fact. The success of your social media marketing strategy depends on the type of fans and followers your brand has gathered from social media sites rather than the number. An average 1% of your site’s audience generates almost 20% of your site’s traffic by sharing your brand’s content or site’s links.

To make your social media marketing strategy successful, you need to focus on these influential people. But the challenging task is to find these influencers and truly “connect” with them. There are four simple tips you should follow:

• Locating Your 1%: You will need to use social media analytics tracking and measurement tools that exactly show you the people who actively share your brand’s links.
• Finding What They Like To Share: You can use your social media analytics platform to find the content that the influencers like to share. Find out if they are interested in promotional sales, or if they are interested in your brand’s entertainment content like social games, videos or blogs.
• Finding Where They Go To Share Content: Identifying the social networks, forums, websites that the influencers use and the platforms they use to share your brand’s content can make a difference to your social media marketing strategy.
• Finding What Motivates Them: It is important to find out what motivates your brand’s followers. This is needed to find out what type of content they will respond to in a positive manner. Some may share links to feel important amongst their social groups, while some may do so for the attention they may receive on sharing these types of information. Depending on whom you are targeting, you can offer the appropriate motivation. The idea is to make them feel special and important by giving them access to insider details on deals, information or rewards.

By identifying and reaching out to your brand’s biggest fans, you can access many consumers by just maintaining relationships with a select few. But you should remember that only if you have something exclusive to offer, you can gain loyal consumers, who will further your brand by recommending it to others.