Wednesday, August 24, 2011

Sales Tip of the Day
Tuesday, Aug. 23
SUMMERTIME  BLUES


Salespeople typically complain about the month of August.
Activity seems to slow down, less calls are returned, and emails are met with 'on vacation' auto-replies.
None of this is new.  If you've been selling for over a year, you've already experienced this once, and you are likely to experience it again every year.
Rather than sing the summertime blues, make plans for how you will ramp up your sales in the coming year.
Create marketing plans and materials to more effectively reach your target market.  Brainstorm new ideas for how to serve your existing customers better, with new products, services or treatments.  Refine your referral strategy (you do have one, don't you?) and schedule time on your calendar for gathering those referrals.
And, by the way, gatekeepers take vacation too....this could actually be one of the best times of the year to actually reach decision-makers directly.
So, whatever you do, don't stop selling!

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