Friday, August 19, 2011

Sales Tip of the Day
Friday, Aug. 19
CONTACT


Most selling scenarios require that you make a personal contact with the buyer.  And every day that goes by without you making a personal contact puts you further and further away from making a sale.
Your goal should be to make at least 4 personal, face-to-face contacts every day.  They should include:
  • 1 prospect, to determine needs, present a proposal, or close a sale
  • 1 existing customer, to maintain the relationship, deliver on promises, up-sell and gather testimonials and referrals
  • 1 lost customer, to see how they are doing and to remind them you haven't forgotten about them
  • 1 professional colleague, to ask how you might help them further their career (don't worry, they will offer to help you too)
If you do enough of this, you will soon have to see 2 existing customers each day because there won't be very many lost customers to win back.
Contact.  There ain't no other way.

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