Friday, Aug. 19
CONTACT
Most selling scenarios require that you make a personal contact with the buyer. And every day that goes by without you making a personal contact puts you further and further away from making a sale.
Your goal should be to make at least 4 personal, face-to-face contacts every day. They should include:
- 1 prospect, to determine needs, present a proposal, or close a sale
- 1 existing customer, to maintain the relationship, deliver on promises, up-sell and gather testimonials and referrals
- 1 lost customer, to see how they are doing and to remind them you haven't forgotten about them
- 1 professional colleague, to ask how you might help them further their career (don't worry, they will offer to help you too)
Contact. There ain't no other way.
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