Thursday, December 9, 2010

PROMISES

Ever have a problem overcoming a prospect’s reluctance to meet with you? The solution may be in making a couple of promises.

Whenever I hear wariness in a prospect’s voice, I tell them, “look, if you promise not to buy anything, I promise not to sell you anything. Let’s just get together, explore your needs and see if there is even a reason for us to discuss it any further.”

While it doesn’t work every time, more often than not I’ll get an appointment.

Stay true to your word when you meet. Gather the information you need and either offer to propose some solutions or admit that your product, service or treatment is not a fit and offer to help them find an appropriate provider.

Making promises is one thing. Keeping promises will either win you the sale or at least a little respect.

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