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AlphaGraphics: Make Your Brand Stand Out in 2010

SALT LAKE CITY (Grassroots Newswire) January 19, 2010 -

The business industry is full of competition, and now, more than ever, companies are finding that the need to stand out from the crowd is vital. To get professionals on track for success in the coming year, AlphaGraphics business centers are giving individuals tips on how to approach the year with a new perspective.

"It's time for change – and change can be good for your business," said AlphaGraphics CEO Kevin Cushing. "It's important that business professionals make smart decisions – now – especially when leveraging their brand. We have developed some easy tips to consider as they finish up 2009 and prepare for 2010."

Cushing has provided the following tips:

• Consider a New Logo Design. Your logo isn't just a stamp of your business name. It represents and brands your company, and is used to attract the attention of prospective customers. Consider making your logo fresh, modern and eye-catching with new shapes, fonts, colors and/or images that make it memorable and describable.

• Don't Think Direct Mail is a Lost Cause. Although it may be considered yesterday's way of advertising, direct mail is still an effective way to send your message to your target consumer audience, Cushing said. Before year's end, marketers will have spent about $149.3 billion on direct marketing, which accounts for 54.3 percent of all ad expenditures in the country, according to the Direct Marketing Association. Measured against total U.S. sales, these advertising expenditures will generate approximately $1.78 trillion in incremental sales.

• Explore New Advertising and Marketing Opportunities. Aside from direct marketing, the sky is the limit when it comes to communicating your business message through signage and printed materials. Whether it is an exterior sign for your location, a banner to display at conventions and trade shows, or flyers and business cards that can be handed out individually, take a look at the tools you are currently using and consider stepping outside of the box with new ideas to keep consumers engaged.

• Tell Your Customers "Thank You." In order to keep your company successful, it's important that you let your loyal customers know that you appreciate their business. Think about designing a promotional campaign that will give customers discounts on products or services, or give them a special thank-you gift branded with your company logo or a personalized greeting card.

According to Cushing, AlphaGraphics locations are focused on leveraging today's communications technologies to provide professionals with complete solutions for their marketing communications and document management needs. When it comes to revamping an organization's business image, Cushing says AlphaGraphics experts are with customers every step of the way.

"Our AlphaGraphics team at the various business centers are there to help customers throughout the entire process, from helping you come up with initial design concepts and choosing the right words, to printing your project and sending it out in the most timely and cost-efficient manner," Cushing added. "They can even help you store and archive everything – easily and efficiently."