1. Know your target audience and their demographics – focus on them and where they “hang out” whether that is online or offline.
2. Offer quality articles, not promo for your book or product but helpful information.
3. Network online and offline
4. Be everywhere – attend everything you can – join any associations you can and attend meetings or participate – visit your customers businesses.
5. Pitching relevant media and forming relationships with those people.
6. Follow relevant press on Twitter, re-tweet or comment on their content.
7. Be persistent, never stop pitching
8. Start your own “group” online and write a press release about it – I have a yahoo discussion group that I started in 1998 that is still going strong! I also have a group on LinkedIn.
9. Keep a blog.
10. Believe in yourself no matter what anyone else says and keep at it. You can do it if you have a plan and are persistent.
ENJOY THE JOURNEY
The AlphaGraphics LaGrange Park provides a full range of solutions for design; digital, offset and large-format printing; marketing communications; promotional products; digital archiving and mailing services for small- to medium-sized businesses as well as corporate entities. We are focused on leveraging today’s communications technologies to provide our clients with complete solutions for their marketing communications and document management needs.
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