Friday, September 24, 2010

Have You Transformed Selling Into Serving Yet?

There are so many negative feelings around selling. You may feel that you’re being pushy, you may feel like you’re not good at selling. A lot of people don’t like to refer to themselves as being in sales. They believe that people won’t like them or will think of them in a different way than what is actually true.
What you may not realize is that you are always selling. When you suggest a restaurant to go to you are selling your companions on it. When you suggest a family vacation you are selling your family on the destination you think should be visited. You need to shift your beliefs around selling to have success at it.
You need to Transform Selling into Serving. Get inside the hearts and heads of your ideal clients so you understand what they want and the specific issues you can help them solve. By looking into their hearts and heads and finding out about the pain they are experiencing and how they would feel to have that pain go away, you are serving them in the best way you can. You are not selling them something they don’t need…they are seeking the solution you are holding!
By serving people and offering them a solution to the problem that is making them so upset you can feel good about what you are offering to them.
Remember, you have the key to solving their problem and making their pain go away. This is what they are buying…the solution.
By presenting the problem people are having and your solution to fix that problem and take their pain away, you have transformed selling to serving.
Let people FEEL how you can help them. Let them FEEL your emotion. People buy based on the emotions they are feeling and if those emotions are bad and you can make them good, then all the more reason to buy from you or work with you!
Think of when you have purchased something. Did it help you with the problem you were having? Did you feel better after you implemented what the solution was? This is what you want your clients/customers to feel as well. You didn’t feel you were being sold on something you didn’t want or need, you bought the product because of the emotion it stirred up in you!
The success of your business is directly related to the beliefs you hold around selling. You attract clients/ customers to you based on the overall energy you are radiating. Attracting clients is an inside job. Your beliefs about selling either attract or repel people and directly impact your words and actions.
Learn more today about how to Transform Selling into Serving so you can move your business ahead quicker at a more energetic level for you!
Love & JOY,

Sharon Wilson

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