You need to begin to language what you offer in a way that resonates with YOUR ideal clients, laying the foundation for all of your marketing material. By doing this you are creating a way for your followers to know if you are genuinely the one they are learning from.
Your business is unique because there is only 1 of you! You have to get people to associate your business and you together.
You have what I call a USO (Unique Serving Offer), which is a brief statement you use in your business that describes what is unique to you. It distinguishes your business from someone who offers similar products and services and it is a key reason why your ideal clients choose to work with you rather than someone else offering the same service. Don’t think of others as competition. They may be in the same line of work but they are not offering the exact same things that you are. Everyone is unique in their own way and you need to discover your USO so you can use it to your advantage.
By branding yourself you will start to attract people to you that resonate with you and are seeking to work with you. You will stand out as the person with the answer to their problem and you will be authentic to them.
The Vibrational energy you are putting out will bring back the people that want to work with you and that you want to work with as well. Make sure you are sending out vibrational energy that is leading people back to you that fit your idea of an ideal client/customer. If not, re-evaluate what your thoughts and feelings are and shift your energy to where you want it to be.
Your USO will show exactly why you are unique and will resonate with people that appreciate what you do and what message you are putting out in the world.
By being authentic to YOU, you will experience success in your business and more peace in your life.
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