Thursday, September 16, 2010

Do You Understand
Your Niche?

The reason most people have trouble languaging their offerings is that they do not have a deep understanding of the problems their ideal clients/customers face. A deep understanding means you are able to not just name the problem but also the tangible implications of that problem and the feelings that result from that problem and its implications.

People feel energy and when the energy is mutually fun and beneficial magic happens! People want community that is relevant for them, their particular interests and issues. They want meaningful community and that includes the feeling of community of connectedness of being connected to something larger.

By defining your niche- who you want to work with, why you want to work with them, what their problem is, what your solution is to the problem, what results they will get by working/buying from you…you will start resonating at a higher level energy and be attracting your ideal clients (or as I also call them VCO’s…Vibrationally Called Ones).

Once you know who you want to work with and what you want to do you will notice that the Universe will deliver to you what you need. You don’t need to know the how right away, just make the decision, align your inner and outer energy with the decision and move forward. The how will show up as you go and often in ways you never expected. The Universe is funny like that. You may think you really want one thing but the Universe will decide that no, that’s not what you need and provide you with another direction.

You learn as you go and as you go you can always change things. The only way you become a master at anything is to fine tune what you do as you go. You just need to get out there and start doing it because that is what will activate the energy. Once you start you will see new opportunities and create new ideas often effortlessly. You just need to follow your inner guidance and you will be on the path you need to be at the point in your life you are at now. Be OK with where you are now!

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