Tuesday, November 15, 2011

Stop Promoting Your Business On Social Media
One of the main reasons people fail using social media is they over-promote on Facebook, Twitter, YouTube, LinkedIn, etc. Stop it. Social media opens the door to have conversations with people you may not have otherwise met. Use social media to engage with others, build the relationship first.
You have to earn trust with people offline. It’s no different online. Only it may take even longer. How long does it take you to trust someone?
Figure out what value you can add to people’s lives online, through your social media channels. Once you’ve added value, sparked meaningful conversation and engagement with others, then you might consider promoting an offer.

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