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Sales Tip of the Day |
| Wednesday, April 20 YOU CANT JUDGE A BOOK BY THE COVER Remember when the world was introduced to Susan Boyle a couple of years ago? If you've missed it, just type her name into any of the popular search services and you will easily find the video of her surprising performance. The dowdy English woman in her late 40's took the stage in a British talent television program and revealed that she would like to have a career similar to Elaine Paige, one of the most successful stars in the history of London musical theater. In the audience, and at the judges table, you could see disbelief on the faces of virtually everyone in the audience. Then, she began to sing, and her incredible voice sprang forth. Everyone in the audience, and watching at home, was absolutely blown away. Which just goes to prove the old adage, "You can't judge a book by the cover." The same thing goes with customers, especially in the retail environment. There are dozens of stories about the unkempt looking prospect who turned out to be a millionaire, and the clerks who missed the big commission because they decided to judge someone instead of serving them. Even if the prospect does not buy, they are still giving you an opportunity to practice and hone your skill as a salesperson. |
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