"Attitude keeps me going or cripples my progress. It alone fuels my fire or assaults my hopes. When my attitudes are right, there is no barrier too high, no valley too deep, no dream too extreme, no challenge too great for me."
Charles R. Swindoll
Progress, No Matter What
By David Cross
I make it a point to follow up with everyone who asks me a question about setting up an Internet business. It takes me just a few seconds, and it usually motivates them to take action.
Usually. But not always. After my most recent follow-up e-mail to "Bob," for example, I received this response...
"Hi David,
"Sorry, we've been having challenges with infrastructure here in paradise. Internet is more off than on. Our landline was just fixed this week. It has been down since June 22. There was a major fire at the power plant 2 weeks ago. And to add to the festivities, I was assaulted by a crackhead who, I am told, was turned into a zombie by some Haitian voodoo curse. (I couldn't make this stuff up.) I am about to leave for Albuquerque to visit my son and grandchildren. I haven't seen them since my son's commissioning with the Air Force 8 years ago. I am anxious to get going with my website. But, as you can see, there have been a few distractions."
The last time I followed up with Bob, he had a few other "distractions" that were preventing him from starting his Web business (though none as interesting as being attacked by a voodoo-cursed crackhead).
What I can't seem to get Bob to recognize is that achieving success in your Internet business (or anything else) is not a place you suddenly arrive at. It's part of a process. And it's formed by a habit. A habit of doing something to progress toward your goal every day, no matter what. I am not saying that the "challenges" of day-to-day life won't throw you off-kilter. But in the time it took Bob to write and explain why he hadn't yet made a start, he could have made a start.
Just Do It!
Now is the time to start anything -- not necessarily a brand-new business. It could be starting something new with an Internet business you're already operating. Maybe advertising on Facebook... using video on your website... or sending a follow-up e-mail series to your subscribers.
For the online entrepreneur, now is always the time to make improvements. To do more of something that's working; to stop doing something that's not.
But when you have a long list of things you want to try... how do you know what to focus on first?
The answer to that is easy. Focus on the one that will generate the most results that most closely match the core purpose of your business or your stated conversion goal.
Let's say your primary purpose is to build an e-mail list and market to that list. In that case, what would give you the best return on your investment of time and money? Should you do paid search advertising? Write more articles? Build a new shopping cart? Or test landing pages?
In my experience, you should begin with a combination of paid search advertising and writing articles designed to drive organic ("free") search engine traffic to a simple landing page. On the landing page, you offer a free report on your chosen topic. People who are interested in your topic sign up. You deliver the report. You then e-mail them ongoing information -- and offers -- related to that same topic.
You could get all of this set up with one day of focused effort. You could start right now by spending just one hour to open your Google AdWords account and create a single ad.
You say you can't find even one extra hour to work on your Internet business? What about some of the time you spend idly surfing the Web? Or watching television? According to a recent Veronis Suhler Stevenson's Communications Industry Forecast and Report, the average American spends 1,745 hours watching television in a typical year. That works out to 145 hours a month -- more than six full days in front of the TV every month, or slightly less than five hours a day.
You cannot alter the fact that there are only 24 hours in a day, but you can change the way you use them. So figure out how to use some of those hours to make progress on your Internet business goals. Do it now. There's no excuse not to.
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