Monday, June 27WHILE YOU SEE A CHANCE
Not far from my home, a Shari's restaurant has closed.
If you don't know the name, they are a basic diner style restaurant, very similar to IHOP or Denny's.
It wasn't because they had any problem bringing in customers; they couldn't reach a new agreement with the landlord and so their lease expired.
Six blocks away, a Denny's took note of the development, realized the "regulars" would need a new home, and they decided to roll out the carpet, so to speak, with a new banner.
Nice, right?
Every day there are developments going on in your market that might mean an advantage for you, but you must be prepared to move swiftly while you see a chance to gain the competitive edge.
Spend some time strategizing how you could respond to various developments in your market, and create contingency plans.
Stay aware of what is going on in your customers' lives, and act fast when the right opportunity presents itself.
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